Next Phase Media Inc., an online referral source, and its subsidiary OpenAuto.com, announced a new online used-car service that improves the efficiency of matching a buyer with their perfect pre-owned vehicle. With OpenAuto, consumers enter their "dream" used-car parameters online and the vehicle request is instantly transmitted to hundreds of local dealers. Dealers can choose to purchase leads based on their used-car inventory. Once the lead is purchased, the dealer receives the customer's contact information to present their used car offering to the potential buyer.

"Instead of making the buyer do the work, OpenAuto leverages the power of the Internet to find the consumer the exact used vehicle they want," said Payam Zamani, CEO and president of Next Phase Media.

Until now, dealers have been unable and unwilling to devote the time needed to refresh and update online used car inventories because they change so rapidly. In fact, dealers typically list only 10 percent of their inventory online, and only one in four of those vehicles actually sell. Even on eBay Motors, 40 percent of the used-car dealers using the service object to the time and attention required by the online auction format, according to OpenAuto's press release.

http://www.openauto.com