Auctionbytes-NewsFlash, Number 723 - March 23, 2004 - ISSN 1539-5065
Previous Story |
| Next Story
eBay Category Rollups Coming to Books & Magazines
By Ina Steiner
AuctionBytes.com
eBay will initiate Category Rollups in the Books & Magazines category by eliminating sub-categories. This change will occur in Mid-April. This is part of eBay's initiative to rollout Item Specifics across certain categories to make it easier for buyers to find what they need. While Item Specifics are not required, listings that do not use Item Specifics will not appear to buyers who use the Product Finder. eBay said the magazine subscriptions, wholesale, and book accessories categories will retain their current structure.
eBay will host a Town Hall event with Michael Dearing, VP of Marketing and Merchandising, on March 31 to discuss the strategy behind this and other recent category changes. In addition, eBay is holding a Books & Entertainment Webinar to discuss these category changes on March 25.
http://www.ebay.com/booksandentertainment
For more information about Item Specifics and eBay's Category Rollups, see "eBay's Item Specifics: Coming to a Category Near You!":
http://www.auctionbytes.com/cab/abu/y204/m03/abu0115/s03
Email this story to a friend. Previous Story |
| Next Story
Related Stories
eBay to Radically Change Music Category - February 05, 2004, Issue #695
eBay Adds Movies to Planned Category Changes - February 06, 2004, Issue #696
eBay Adds 'Item Specifics' Feature to Computers Category - February 25, 2004, Issue #707
eBay Continues Category Rollups as It Promotes Item Specifics - March 15, 2004, Issue #718
eBay Criticized for Timing of Category Rollups - March 18, 2004, Issue #721
eBay Rolls Out Pre-Fill in Consumer Electronics Categories - March 19, 2004, Issue #722
eBay's Item Specifics: Coming to a Category Near You! - March 21, 2004, Issue #115
eBay to Roll Out Improvements in Search - March 25, 2004, Issue #725
eBay Works on Category Rollup Issues - March 26, 2004, Issue #726
eBay VP Holds Town Hall Meeting on Category Changes - April 13, 2004, Issue #738
ChannelAdvisor Supports eBay Pre-Fill Feature - April 15, 2004, Issue #740
eBay Looking for Feedback on Pottery and Glass Changes - April 15, 2004, Issue #740
eBay Holds 10-Cent Listing Days in Media Categories - April 16, 2004, Issue #741
eBay to Launch Item Specifics in 'Car Electronics' Category - April 21, 2004, Issue #744
eBay Makes Changes to Media Categories - May 20, 2004, Issue #764
eBay Angers Booksellers (again) with Category Changes - June 04, 2004, Issue #775
Collectibles Dealers Protest eBay Category Changes - June 10, 2004, Issue #779
eBay Tweaks 'Product Details' Page for Prefill Items - June 11, 2004, Issue #780
eBay's VP of Marketing Defends Category Changes - July 02, 2004, Issue #796
eBay to Roll Back Pottery & Glass Category, Reversing Unpopular Policy - July 06, 2004, Issue #798
eBay Tweaks Pre-Fill Item Information, Introduces Buyer Hub - September 21, 2004, Issue #852
The Semantic eBay: Auction Site Continues to Impose Structure on Listings - October 05, 2005, Issue #1122
eBay Australia Implementing Category Rollup in CD Category - June 21, 2007, Issue #1566
eBay Tries Web 2.0 'Tagging' with Launch of Custom Item Specifics - August 01, 2007, Issue #1590
Discuss this story in our forums.
