CORESense announced it has added "Affiliate Marketing" functionality to its retail management software. The feature is intended to help online retailers drive additional traffic to their Web sites and increase channel sales.

Affiliate marketing is a referral-based sales tool in which a retailer’s partner agrees to feature a banner or button on their Web site that links to the merchant’s own online site. The merchant then compensates the partner for referrals to their online store.

"Affiliate marketing has thrived in recent years, and is considered a low-cost, effective avenue to drive traffic and increase sales for an online retailer," said Jason Jacobs, CORESense CEO. "We are excited to offer this functionality to customers, as it’s a great way for them to reward partners, increase awareness through cross-branding, and expand channel-based sales programs."

CORESense v4.6 with affiliate marketing functionality is a natural extension of the company’s retail management product line, which is designed to help small- and medium-sized businesses exploit multi-channel sales opportunities. CORESense Small Business for eBay is a solution targeted at eBay PowerSellers.

http://www.coresense.com