The first-ever bonded online-auction launched today. Named BondedSale.com, the event features antiques and collectibles, and is a joint effort between buySAFE Inc, the Hartford program, online antique dealer Tias.com and auction site ePier. The auction runs 6 days, through Sunday, May 2, 2004.

Every seller participating in BondedSale.com has passed a comprehensive background check by buySAFE and is bonded by The Hartford Financial Services Group. Buyers are financially protected since every purchase is guaranteed up to $10,000. This means buyers can bid with confidence and know that they are purchasing items from reputable and trustworthy merchants.

Hundreds of sellers have already listed a wide variety of antiques and collectibles. Participating sellers can only post items that they are offering for sale online for the first time. Recently listed items include a Paul McCartney Autograph Promo Placard, a vintage Shirley Temple Doll, a diamond Cameo pin, an 1892 Worlds Fair Souvenir Spoon, an antique hand-cranked butter churn and more.

"Buying antiques and collectibles online can be challenging. Often a buyer is unsure of the quality of the merchandise or its authenticity," said Jeff Grass, CEO, buySAFE. "Bonding online auctions, particularly for antiques and collectibles, makes incredible sense. Buyers can feel confident that they are dealing with trustworthy merchants, thereby enabling sellers to increase the amount of potential customers and profit opportunities. This is an important milestone for the online auction world, and we're thrilled to be a part of it."

Buyers and sellers must register at the site in order to participate in the auction event.

http://www.bondedsale.com