As Was, a consulting firm specializing in starting, marketing, and improving eBay and online businesses, announced it was the only online-auction consulting company included in the recently debuted 2004 Bull Market Directory. A new e-book by best-selling author, entrepreneur, and speaker Seth Godin, the 2004 Bull Market Directory includes 500 copywriters, ad agencies, designers and related services that will make a business, product, or service what Godin calls a Purple Cow.

In his book, Purple Cow, Godin argues that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow, which stands out among a marketplace of traditional brown cows. Godin's Purple Cow was a BusinessWeek bestseller for five months, and also appeared on the New York Times and Wall Street Journal bestseller lists. The 2004 Bull Market Directory is expected to reach more than one million people.

As Was combines nearly a decade of Web site and online sales and marketing experience in addition to advanced eBay knowledge. In the month of January 2004, As Was clients sold a total of over $1 million on eBay alone. Three As Was clients are eBay Shooting Stars, which are sellers with a feedback rating of 10,000 or higher.

As Was will be exhibiting at the eBay Live user conference next month, and As Was President Debbie Levitt will be speaking on the "How to Use Solution Providers to Grow Your eBay Business" panel. Levitt will explain how As Was services can help individuals, companies, retail stores, manufacturers, and large corporations establish and grow eBay businesses.

http://www.aswas.com