Two online automotive sites, AutoTrader.com and Edmunds.com, announced a marketing partnership. Shoppers doing research on Edmunds.com will now be able to click directly over to AutoTrader.com's inventory of 2.5 million used vehicles. And those who use Edmunds.com's True Market Value Used Vehicle Appraiser to determine the price of a used vehicle they intend to sell can now easily list their vehicle for sale with AutoTrader.com.
"Consumers who visit Edmunds.com will now be able to choose from the widest selection of used vehicle listings, thanks to AutoTrader.com," said Seth Berkowitz, Vice President of Business Development for Edmunds.com. "And, as we continue to syndicate our Web site content to other sites, we will make it possible for them to also provide their visitors with this benefit."