Indianapolis bail bondsman Kerry Edwards, 34, will auction the rights to www.KerryEdwards.com to the highest bidder. The auction will be held exclusively at www.Sedo.com, an online marketplace for buying and selling Internet domain names, from July 19-31, 2004.

A press release advertising the auction said Kerry Edwards "was an average American looking to build his own Web page to display family photos. More than two years later and on the eve of the Democratic National Convention (DNC), Mr. Edwards, the longtime owner of www.KerryEdwards.com, is sitting on a very hot piece of Internet real estate."

Sedo.com opened the bidding at $150,000, and there is no reserve price.

Sedo.com will use a public auction format for KerryEdwards.com where bidders can make an offer directly through Sedo.com and the listing will be continuously updated to reflect the current highest offer.

Sedo.com's expert domain brokers follow up on incoming offers to determine their authenticity and to provide the bidder with additional information about the sale. In addition to coordinating the brokerage process, Sedo.com actively seeks out additional parties who may be interested in purchasing the domain

Sedo.com also verifies online traffic statistics for the domain and the domain's current advertising revenue, and advises prospective buyers on domain monetization (i.e., how to get a profitable return on their investment in a premium domain name).

Once the sale of the domain is complete, Sedo.com acts as a secure escrow agent to protect the transfer of domain ownership from potential fraud or technical error. All of these services are included in the standard commission fee of 10 percent of the domain's selling price.

Sedo, an acronym for "Search Engine for Domain Offers," is headquartered in Cambridge, Mass. The company says it has assembled the world's largest database of domain names for sale, with more than 1 million listings.