eBay is running a sale for sellers for its "Subtitle" feature. Normally costing 50 cents, for two days it will cost sellers only one cent to use the subtitle feature in listings. The promotion applies to auction-style, fixed price, Real Estate and Ad Format listings listings (those that will run for less than or equal to 30 days) on eBay.com, eBay.ca (eBay Canada) and eBay Motors (non-vehicles only).

Listings created prior to August 4, 2004 that are scheduled to start during the promotional period August 4 - August 5, 2004 will be eligible to receive the promotional rate. See Web site for details and restrictions.

Sellers should be aware that text included in the Subtitle field will not be searchable when buyers conduct a "basic search" of titles, but is searchable if the buyer searches in "titles & descriptions."

http://www.ebay.com/promo/subtitleonecentaug04