eBay will display rich-media ads on its home page in a major marketing deal with Twentieth Century Fox. The ads will link to online promotional destinations, one each for Fox movie releases I, Robot; Alien vs. Predator, Taxi and Fat Albert.
The micro-site for Alien vs. Predator is located at http://ebay.avp-movie.com and features movie previews and showtimes. eBay visitors to the site will be able to download Alien vs. Predator "skins" for their listings and access special auction exclusives. Currently, the site links to eBay auctions of Alien vs. Predator movie props ending August 13, selling under the User ID Foxauctions (http://digbig.com/4bnac).
The four Fox pictures covered in the studio's marketing agreement with eBay cover a period from July through December.
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