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EcommerceBytes-NewsFlash, Number 851 - September 20, 2004 - ISSN 1539-5065     Previous | | Next
National Public Radio Turns to Online Auctions for Fundraising
By Ina Steiner
EcommerceBytes.com
September 20, 2004




National Public Radio (NPR) is conducting a pilot project with 25 participating member stations to test online-auction fundraising. The NPR National Online Auction will attempt to tap new revenue streams without interrupting programming. Participants hope to raise over $1 million to be shared equally among the stations. From September 14 - 21, NPR and participating stations will offer listeners nationwide thousands of items. Of the almost 2,000 packages offered, highlights include:

  • Trips to Washington, D.C., to watch live broadcasts of NPR's Morning Edition, All Things Considered, Talk of the Nation, and Weekend Edition Saturday and Sunday.
  • Travel packages to dozens of destinations worldwide, including Europe, Asia, Africa, Australia, the Caribbean, Alaska, Hawaii, Canada and Mexico.
  • A backstage tour of the Metropolitan Opera in New York City.

Kruse and Partners is producing the auction, using Auction Anything as the platform provider.

http://nprauction.org

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