A company called Yldfire.com has introduced a new way to buy an item on eBay called "Make An Offer," adding to eBay's current auction and fixed-price formats.

Sellers using the tool advertise in their eBay listings that buyers can "make an offer" on the item. If and when an acceptable offer has been tendered, Make An Offer immediately converts the "Buy it Now" amount in a listing to the accepted amount tendered or immediately generates a Buy It Now listing in the sellers eBay store for regular inventory items. Should the buyer fail to purchase the item within 3 minutes, the original auction reverts back to its original form or the new store auctions is removed.

Sellers using Make An Offer can set an acceptable price in advance, or create an automated process where acceptable pricing thresholds can be determined by data from Internet sources, known buyer trends, and ROI expectations.

Sellers can block buyers who are just looking for the lowest price, or they can manipulate the acceptable price depending on the buyer's behavior.

Yldfire.com was founded by Yury Bogomolsky and John Hoffe and is an eBay certified developer.

http://www.yldfire.com