Hitwise competitive intelligence service reports that while eBay is the most visited online shopping and auction destination, it also is the most searched-for brand in the entire Shopping category. According to Hitwise, the popularity of the term "ebay" dwarfs the level of search-engine queries for all other retailers fivefold or more.
Hitwise Search Term data show that for the four weeks ending Sept. 25, 2004, the term "ebay" commanded 1.49 percent of queries across all major search engines that delivered traffic to Shopping and Classifieds sites. Meanwhile, "walmart" represented 0.28 percent of all searches; "best buy" 0.26 percent; "“amazon.com" 0.24 percent; home depot 0.24 percent; and "target" 0.22 percent.
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