Grolsch Beer Brews Up 'Proctoberfest' Charity Auction on eBay

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EcommerceBytes-NewsFlash, Number 865 - October 08, 2004 - ISSN 1539-5065 Previous | | Next

Grolsch Beer Brews Up 'Proctoberfest' Charity Auction on eBay
By Ina Steiner
EcommerceBytes.com
October 08, 2004

Grolsch launched charity auctions on eBay on Thursday as part of its "Grolsch Pop Art" initiative to kick-off the National Prostate Cancer Coalition's Proctoberfest. Celebrities have created "artwork" on signature Grolsch Swingtop bottles, which are being auctioned off on the Giving Works section of eBay. All proceeds benefit the National Prostate Cancer Coalition. Celebrity "artists" include Bernie Mac, Lil' Kim, Woody Allen, Donald Trump and Morgan Freeman. eBay Powerseller Gotham City Online is managing online auction logistics for the auctions.

http://members.ebay.com/ws2/eBayISAPI.dll?ViewUserPage&userid=grolschpopart

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