For the first time, German consumers can determine their own prices for a variety of products on home-shopping television by using 1-2-3.TV, an auction-like service similar to "eBay powershopping on TV."

Like typical home-shopping networks, viewers are presented with a selection of items for sale, such as clothing, sporting goods, cosmetics, home improvement items, and gifts, but the price shown is only a minimum to start the bidding process. Customers can offer their maximum price by telephone.

CreaLog, a leading European supplier of voice portal solutions, provides the voice portal and the web and application servers used for data warehousing, commodity management, and fulfillment, as well as the planning tools used by 1-2-3.TV to manage and plan the product sales.

Customers who register to bid with a 1-2-3.TV call center agent are entered into the database via the CreaLog Web interface (Web registration is also available). This process also automatically checks the customer's credit history so that delivery options can be adapted accordingly.

The service uses CreaLog's voice portal and CRM solution platform (www.crealog.com) with NMS' Open Access(TM) platform (www.nmscommunications.com/OpenAccess) as the underlying architecture.

Over 20,000 people became registered bidders in the first month of the program, and the company hopes this figure will grow to 500,000 bidders in 2006.