adMarketplace, a division of Conducive Corporation, announced the launch of the adMarketplace Network, an auction-based advertising system for buyers and sellers of graphical online advertising. The system uses contextual targeting to deliver the graphical ads matched in real-time to publisher content.

The company said the service utilizes the same keyword system as on eBay. "For the past 18 months, the adMarketplace technology has powered eBay Keywords, an online tool for eBay merchants and sellers to promote their stores and items by search term on eBay," read the announcement.

http://www.admarketplace.net