The Southern California chapter of the Business Marketing Association (SoCal BMA) will host a speaker who will present the inside story of the integrated marketing communications program for eBay Business. Gary Slack is chairman and chief experience officer of Slack Barshinger, one of the nation's leading business-to-business marketing communications agencies. "Attendees will learn how eBay Business came to be, how it was launched, how its phenomenal growth is being accelerated through marketing communications, how early research on adoption barriers has shaped both communications strategy and messaging, why results tracking was so important to its success, and what eBay has in store for eBay Business in 2005 and beyond." The dinner meeting will be held on February 10, 2005, in Newport Beach, CA. See Website for details.
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