Two eBay management services, one in Canada and one in the U.S., both announced separately on Thursday that they had acquired companies located in Germany. Truition of Toronto Canada has acquired Ageto GmbH, and ChannelAdvisor of North Carolina U.S. has acquired AuktionMaster and SpeedSell.
Truition said it acquired Ageto, which develops and markets sales channel automation software for the eBay marketplace. Based in Jena, Germany, Ageto provides enterprise level German retailers with the ability to integrate eBay as a strategic sales, customer acquisition and asset recovery channel. Ageto's German client base includes Baur Versand, JPC, Max Bahr and buch.de. Among Ageto's core technical assets is an ability to quickly and easily integrate its eBay sales automation platform with the leading business management, inventory and resource planning (ERP) systems of most large European software providers.
As part of the agreement, AGETO's founders, Sirko Schneppe and Sascha Sauer will retain their roles as Managing Directors, reporting to Patrick Israel, Truition's Country Manager for Germany. Prior to founding AGETO in 2003, both Schneppe and Sauer held senior product development and marketing positions with German software giant, Intershop.
ChannelAdvisor acquired AuktionMaster, which has offices in Bacharach and Berlin. Its product, AuktionMaster.NET, features support for over 180 auction platforms worldwide, including 16 eBay marketplaces, support for Amazon Germany, customizable automated checkout and payment options that feature enhanced PayPal support, credit cards and bank transfers. SpeedSell offers basic listing and checkout functionality that can help a sole proprietorship grow to Powerseller status in a very short timeframe, and from there, the seller can upgrade into AuktionMaster.NET.
AuktionMaster GmbH has been a developer of complete solutions for online-auctions since 1998. In 2001, AuktionMaster was the first company in Europe to become certified by eBay. The company has 27 employees.
Germany is eBay's second largest market after the U.S.
http://www.channeladvisor.com
http://www.truition.com
