Ty's Toy Box is launching a new multi-channel online sales strategy with an enhanced online storefront, the re-launch of its eBay operations, and the addition of other online channels including Overstock Auctions.

The company is using Truition's hosted solutions to develop and power the new multi-channel strategy. Ty's Toy Box used Truition's Commerce Management System to customize the new online storefront that includes a universal, multi-channel checkout system, discounting, cross-sell and up-sell capabilities, and guest checkout

Ty's Toy Box is a leading online retailer of character-licensed children's merchandise, including The Wiggles, Strawberry Shortcake and The Berenstain Bears. The company sells toys, apparel, party items, home/room décor, footwear, home video, books, collectibles and more.

Truition said its CMS platform will allow Ty's Toy Box to create new revenue and customer acquisition opportunities while simplifying the online selling process.

http://www.tystoybox.com