GenuOne said it has helped one of its clients prevent over $11 million in brand erosion by using its software. Mitchell & Ness uses the GenuNet Auction software to monitor and eliminate unauthorized sales of Vintage Authentic Sports Jerseys on eBay. Mitchell & Ness Nostalgia Co. is an exclusive licensee with the NBA, NFL, NHL, MLB and AFL. It closed 36,000 auctions in less than twelve months.

"The issue of unauthorized sales and activity on the internet continues to be a substantial challenge for leading manufactures of brand name products and collectibles," says Jeffrey Unger, Chief Executive Officer of GenuOne, Inc. "We believe the need to protect your brands and products within online distribution outlets is critical for all major manufactures."

GenuNet Auction V4.0 is a proprietary hosted application specifically designed to streamline the identification of infringing listings, track suspicious sellers, shut down infringing auctions and help the brand owner minimize illicit product sales within online auctions, including eBay. By automating the identification, search and shutdown processes, GenuNet Auction V4.0 provides a manageable process and creates rapid ROI for companies with potential counterfeit products being sold online.

Unger said GenuOne software automates the retrieval of auctions that might be violating their trademark or copyright rights to make it easier to identify and report offending listings. When asked what advice he would give legitimate sellers, Unger recommended they visit individual About Me pages of VeRO participants to find out what sellers can and can't do with brands on eBay (http://pages.ebay.com/help/community/vero-aboutme.html).

GenuOne was established in 1999 and has raised over $20M of venture-backed funds to date. The company says it authenticates and tracks hundreds of millions of unique products across ten countries and dozens of supply chains. Its client base includes major corporations in the footwear & apparel, luxury goods, pharmaceuticals and consumer electronics industries.

http://www.genuone.com