Constant Contact(R) (www.constantcontact.com), the leading Do-It-Yourself Email Marketing(R) service, today announced the availability of PayPal "Buy Now" functionality as a standard feature in all of its Constant Contact email campaign templates. This capability provides merchants greater flexibility to increase sales through email marketing by enabling immediate purchases from within email promotions, paid with PayPal. Merchants will also enjoy greater flexibility for customizing their email communications, now that PayPal functionality is available as a standard feature for all of Constant Contact's email campaign templates. Benefiting from this functionality are online retailers, eBay sellers, and small and medium-sized businesses that accept PayPal.
"We're pleased that this functionality has now been expanded to Constant Contact's full selection of email campaign templates. Constant Contact is a leader in email marketing, and an ideal company to assist in PayPal's effort to provide small merchants with the tools they need to sell more online," said Dickson Chu, senior director for PayPal's merchant services business.
Merchants can connect their PayPal accounts with Constant Contact's email marketing service in a few quick and easy-to-follow steps. After integrating their PayPal accounts with Constant Contact, merchants can add PayPal buttons to their email campaigns in just one click.
"When I started using Constant Contact, I did not yet have an online store," said eBay Powerseller, Trong LePhuoc, webmaster of C Gospel Bookstore. "I chose Constant Contact because of the ability to use PayPal buttons in my email campaigns. I now have an online store, but I rely on Constant Contact and PayPal to make it easy for my buyers to make immediate purchases directly from my email campaigns."
"Bringing email promotions and e-commerce functionality together in this way empowers online merchants with another sales channel," said Richard Turcott, Constant Contact's chief marketing officer. "PayPal and Constant Contact are a perfect fit for businesses seeking to grow their sales, and we'll continue to work closely with leading companies like PayPal to bring our customers the best tools and services they need to make their businesses more successful online, and offline."
PayPal enables any individual or business with an email address to securely, easily and quickly send and receive payments online. PayPal has nearly 72 million accounts worldwide and is available to users in 55 countries around the world.
