A German magazine for trademark holders said eBay is in a dispute over an advertising slogan. Markenbusiness reports that from October 2003 to January 2005, eBay invested 60 million euros into advertising for the slogan "3...2...1...meins!" The publication said after an immediate decision of the Hamburg Land Court (Germany), eBay can not any longer use the slogan in a trademark manner for goods like games.
http://www.markenbusiness.com