Classified Ventures, a strategic joint venture owned by six leading media companies including Belo Corp., Gannett Co. Inc., Knight Ridder, The McClatchy Company, Tribune Company and the Washington Post Company, announced it has acquired privately-held HomeGain Inc.
HomeGain, launched in 1999, is an online lead and real estate marketing resource, providing consumers with direct access to top-rated real estate professionals, while giving agents and brokers the products and tools to conduct and manage their online marketing.
The media companies participating in Classified Ventures aim to collectively capitalize on the revenue growth in the online advertising categories of real estate, automotive and rentals. To execute on its objectives, Classified Ventures has created three leading businesses - Homescape, Cars.com and Apartments.com. Homescape delivers online real estate solutions to a network of over 150 newspapers.
The new acquisition, HomeGain, will operate as a wholly-owned subsidiary of Classified Ventures and will retain its headquarters in Emeryville, California. Terms of the transaction were not disclosed.
http://www.classifiedventures.com
http://www.homegain.com
