Classified Intelligence said Google is aggressively moving to include classifieds listings in its organic search results. It said Google is making the rounds of classified advertising Web sites, requesting a direct feed of listings.

"Anytime an online giant like Google does something of this magnitude, it's going to change the classified landscape and up the ante for everyone else in the field," said Peter M. Zollman, founding principal and executive editor of Classified Intelligence LLC. "It's not about threat or blessing. It's about changing online choices, about new options for consumers, and about companies competing to provide better services to buyers and sellers. That's got to be good for everyone. But Google will not find that the existing competitors - newspapers, Craigslist, and AOL just to name a few - are easily dissuaded from their hard-won audiences."

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