Auctionbytes-NewsFlash, Number 1129 - October 14, 2005 - ISSN 1539-5065      Previous Story |

By Ina Steiner
AuctionBytes.com
October 14, 2005
Reading AuctionBytes: Terapeak's eBay Hot Search: Halloween Category, October 2005

Terapeak has analyzed the top eBay searches in the Halloween category for the week of September 30 - October 6, 2005. Terapeak identified the top searches performed by eBay users by going to eBay Pulse and selecting the Halloween category.

Terapeak then ran the hot-search list through its database of eBay market-data, licensed from eBay, to get key pieces of data about each item, including GMV (Gross Merchandise Volume); Items Sold; ASP (average selling price); and Conversion Rate.

Note that the same search terms are often found in multiple categories on eBay. This week's hot-search list only looks at the search term in the one category being researched.

Terapeak is an eBay certified service provider that provides eBay marketplace data and research services.

Data Source: Terapeak.com

Keywords	GMV	Items Sold	ASP	Conversion
halloween	$355,214	15,576	$22.81	44.79%
vintage halloween	$47,820	1,987	$24.07	62.48%
animated	$20,588	458	$44.95	55.31%
witch	$36,694	1,794	$20.45	38.40%
costumes	$95,376	3,895	$24.49	37.78%
prop	$128,845	4,225	$30.50	59.62%
mask	$51,899	2,391	$21.71	41.52%
electric	$1,248	29	$43.03	43.94%
inflatable	$20,385	710	$28.71	53.53%
vintage	$53,785	2,305	$23.33	60.29%

-Search terms from eBay Pulse Halloween category
-Analysis from closed listings in the Halloween category