Auctionbytes-NewsFlash, Number 1139 - October 28, 2005 - ISSN 1539-5065      Previous Story | | Next Story

By Ina Steiner
AuctionBytes.com
October 28, 2005
Reading AuctionBytes: Terapeak's eBay Hot Search: Football, October 2005

Terapeak has analyzed the top eBay searches in the Football category for the week of October 13 - 19, 2005. Terapeak identified the top searches performed by eBay users by going to eBay Pulse and selecting the Football category.

Terapeak then ran the hot-search list through its database of eBay market-data, licensed from eBay, to get key pieces of data about each item, including GMV (Gross Merchandise Volume); Items Sold; ASP (average selling price); and Conversion Rate.

Note that the same search terms are often found in multiple categories on eBay. This week's hot-search list only looks at the search term in the one category being researched.

Terapeak is an eBay certified service provider that provides eBay marketplace data and research services.

Data Source: Terapeak.com

Keywords	GMV	Items Sold	ASP	Conversion
jersey	$85,972	2,161	$39.78	53.36%
authentic jersey	$47,535	901	$52.76	52.77%
gloves	$3,958	195	$20.30	60.90%
helmet	$18,797	502	$37.44	64.56%
oakley	$1,002	21	$47.71	60.00%
football	$56,491	2,380	$23.74	52.20%
nike	$8,439	329	$25.65	50.94%
visor	$1,274	37	$34.44	48.98%
facemask	$542	24	$22.58	70.59%
football jersey	$7,534	286	$26.34	47.99%

-Search terms from eBay Pulse Football category
-Analysis from closed listings in the Football category