Auctionbytes-NewsFlash, Number 1154 - November 18, 2005 - ISSN 1539-5065      Previous Story |

By Ina Steiner
AuctionBytes.com
November 18, 2005
Reading AuctionBytes: Terapeak's eBay Hot Search: Jewelry & Watches, November 2005

Terapeak has analyzed the top eBay searches for Jewelry & Watches for the week of Nov 4 - Nov 10, 2005. Terapeak identified the top searches performed by eBay users by going to the eBay Pulse for Jewelry & Watches category.

Note that the same search terms are often found in multiple categories on eBay. This week's hot-search list only looks at the search term in the one category being researched.

Terapeak then ran the hot-search list through its database of eBay market-data, licensed from eBay, to get key pieces of data about each item, including GMV (Gross Merchandise Volume); Items Sold; ASP (average selling price); and Conversion Rate.

Terapeak is an eBay certified service provider that provides eBay marketplace data and research services.

Data Source: Terapeak.com

Keywords	GMV	Items Sold	ASP	Conversion
tiffany	$229,936	2,099	$109.55	68.17%
rolex	$1,671,415	2,423	$689.81	38.90%
watches	$3,613,390	41,387	$87.31	35.60%
diamond	$5,064,466	31,164	$162.51	28.81%
chanel	$57,921	280	$206.86	47.94%
cartier	$248,529	282	$881.31	39.89%
gold	$3,769,224	58,753	$64.15	34.60%
david yurman	$171,994	520	$330.76	47.38%
tiffany & co	$182,030	1,582	$115.06	69.63%
brighton	$65,607	2,186	$30.01	69.84%

-Search terms from eBay Pulse Jewelry & Watches
-Analysis from closed listings in Jewelry & Watches