FilmLoop announced a pilot project with eBay Motors. Using the FilmLoop photocasting technology, buyers can now view collector-car listing updates in the form of "Loops" directly to their desktops. FilmLoop's live listings allow eBay Motors members to monitor new listings in car collector categories and stay up-to-date on the bidding activity.

Collector car enthusiasts subscribe to a "Loop" of eBay Motors' listings directly from the eBay Motors site. A Loop is a dynamic string of images that scrolls across a user's desktop. The Loop is updated every few minutes, and shows photos of the thirty-five most recently updated listings the moment they come up for sale. As soon as a vehicle is listed in their chosen category, it appears immediately in the user's Loop. If a user is interested in a certain automobile, they can move their mouse over the image and learn the car make, item number, location, current price, number of bids, and listing end date. By clicking on the image, the user is directly connected to the eBay Motors site, where they can learn more about the car and make a bid. The FilmLoop Player is free and installed with one click.

Privately held, FilmLoop was founded in 2004 by Silicon Valley veterans Kyle Mashima and Prescott Lee. As Vice President of Strategic Development at Adobe, Mr. Mashima was responsible for directing corporate strategy, mergers and acquisitions and alliances.

http://ebay.filmloop.com/motors