Grolsch has launched a series of auctions on eBay to benefit prostate cancer research and awareness. With the help of celebrities such as Donald Trump, Woody Allen, Jason Lee ("My Name is Earl"), Nascar's Jeff Jordan, Ice Cube and Barenaked Ladies, the signature Grolsch Swingtop bottles have been transformed into designer Pop Art. All proceeds of the auction will benefit the National Prostate Cancer Coalition. Last year, Donald Trump’s bottle brought in over $2,000, helping raise more than $10,000 for the cause. eBay seller Adam Hersh Auctions is managing online auction logistics for the auctions, and As Was, eBay's first Certified Service Provider, designed the pop art-inspired template for the eBay auctions.
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