Auction-management service provider Vendio has launched Vendio Reviser, a tool that allows eBay sellers to make manual or automated revisions to eBay live listings. Sellers can use the tool to extend the duration of active listings; lower reserve or Buy it Now prices as items with few or no bids get close to ending; edit titles, categories, or activate eBay marketing features on the fly in bulk; and create declining-price auctions that engage buyers waiting for the next price reduction.

Vendio is the second company that markets a tool that allows sellers to automatically extend active eBay listings. The first, from Ethical Technologies, caused controversy over the summer.

In August, eBay had banned Ethical Technologies from marketing its Sell-Through tool, determining that it violated the spirit of its search manipulation rules and complaining that it changed the buyer experience. By extending the listing duration, the seller pays one listing fee, but the listing appears on eBay's highly-trafficked "Ending First" pages up to four times in a 7-day period instead of once. In September, eBay abruptly reversed the decision and gave the green light to Ethical's Sell-Through tool.

Vendio said it has been using live revision capabilities in its Tickets Manager tool for a long time. Vendio CEO Rodrigo Sales said, "Based on the feedback of our customers specializing in different categories other than tickets, we determined there was a strong demand for a more robust solution with greater capabilities, which Vendio Reviser now fulfills."

eBay sellers can use Vendio Reviser while using other tools to manage listings. Vendio Reviser captures active listing information from eBay and stores the information on Vendio servers until the listing ends.

"Historically, eBay Developers have focused their attention on automating processes before and after an eBay sale, with little attention to live listings. Similarly, the majority of eBay sellers put most of their focus on listings before they launch and after their products sell," said Mike Effle, Vendio's Executive Vice President, Sales Management. "Based upon user surveys and our work with large-volume sellers, we developed Vendio Reviser to give sellers a new opportunity to make bulk and even automatic revisions to their listings on eBay. For sellers currently revising items individually on eBay, Vendio Reviser will help them revise hundreds of items in the time it used to take to revise just one."

Vendio is offering pricing plans for Reviser, starting at $6.95/month for 40 revised items plus 20 cents per additional revised item. All plans include unlimited revisions per item and free unlimited revisions to eBay Store items.

http://www.vendio.com