Auctionbytes-NewsFlash, Number 1182 - December 28, 2005 - ISSN 1539-5065      Previous Story | | Next Story

By Ina Steiner
AuctionBytes.com
December 28, 2005
Reading AuctionBytes: Terapeak's eBay Hot Search: Jewelry & Watches - December 2005

Terapeak has analyzed the top eBay searches for Jewelry & Watches for the week of December 15 - 21, 2005. Terapeak identified the top searches performed by eBay users by going to the eBay Pulse for the Jewelry & Watches category.

Note that the same search terms are often found in multiple categories on eBay. This week's hot-search list only looks at the search term in the one category being researched.

Terapeak then ran the hot-search list through its database of eBay market data, licensed from eBay, to get key pieces of data about each item, including GMV (Gross Merchandise Volume); Items Sold; ASP (average selling price); and Conversion Rate.

Terapeak is an eBay certified service provider that provides eBay Marketplace Research and data services.

Data Source: Terapeak.com

Keywords	GMV	Items Sold	ASP	Conversion
tiffany	$353,089	2,062	$171	63.24%
rolex	$3,395,108	3,155	$1,076	38.54%
watches	$131,912	3,065	$43.04	28.21%
chanel	$68,347	537	$127	59.41%
cartier	$565,224	453	$1,248	38.32%
gold	$6,739,496	79,439	$84.84	32.10%
diamond rings	$97,101	561	$173	15.13%
david yurman	$394,551	920	$429	49.59%
tiffany & co	$254,198	1,304	$195	62.43%
brighton	$75,749	2,353	$32.19	68.98%

-Search terms from eBay Pulse Jewelry & Watches
-Analysis from closed listings in Jewelry & Watches