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EcommerceBytes-NewsFlash, Number 1182 - December 28, 2005 - ISSN 1539-5065     Previous | | Next
Terapeak's eBay Hot Search: Jewelry & Watches - December 2005
By Ina Steiner
EcommerceBytes.com
December 28, 2005




Terapeak has analyzed the top eBay searches for Jewelry & Watches for the week of December 15 - 21, 2005. Terapeak identified the top searches performed by eBay users by going to the eBay Pulse for the Jewelry & Watches category.

Note that the same search terms are often found in multiple categories on eBay. This week's hot-search list only looks at the search term in the one category being researched.

Terapeak then ran the hot-search list through its database of eBay market data, licensed from eBay, to get key pieces of data about each item, including GMV (Gross Merchandise Volume); Items Sold; ASP (average selling price); and Conversion Rate.

Terapeak is an eBay certified service provider that provides eBay Marketplace Research and data services.

Data Source: Terapeak.com

Keywords GMV Items Sold ASP Conversion
tiffany $353,089 2,062 $171 63.24%
rolex $3,395,108 3,155 $1,076 38.54%
watches $131,912 3,065 $43.04 28.21%
chanel $68,347 537 $127 59.41%
cartier $565,224 453 $1,248 38.32%
gold $6,739,496 79,439 $84.84 32.10%
diamond rings $97,101 561 $173 15.13%
david yurman $394,551 920 $429 49.59%
tiffany & co $254,198 1,304 $195 62.43%
brighton $75,749 2,353 $32.19 68.98%

-Search terms from eBay Pulse Jewelry & Watches
-Analysis from closed listings in Jewelry & Watches

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