WhaBam has introduced social networking features into its online auction site. The features will allow buyers and sellers to network and is designed to increase the sense of community on the site.
With the new features, users will be able to link to other users, and when a mutual link is established between two users, they can then see information from each other's profile that would normally be hidden.
Users will be able to see if a seller or high bidder on an item is connected to them through their network, in which case they can send them an invitation for a direct connection if they share a common interest.
WhaBam plans additional social networking features including user pictures and enhanced profile fields, as well as online photo albums of user's collections. It also plans to give sellers the ability to provide special promotions or information to members of their network.
http://www.whabam.com