Amazon has acquired Shopbop.com, a retailer of designer apparel, shoes and accessories for women. Terms of the deal were not disclosed. Shopbop.com is located in Madison, Wisconsin, and features products from more than 75 leading designers including Marc Jacobs, Juicy Couture and True Religion. The company was founded in 1999 as a single brick-and-mortar store. Shopbop.com's website includes features such as the How to Buy Jeans Guide, Look Book and Season Trend Previews.
Shopbop.com will continue to operate as a stand-alone site and will be run as a complement to Amazon's existing Apparel & Accessories Store (www.amazon.com/apparel). All aspects of Shopbop.com's customer experience will remain intact and their operations will remain in Madison, according to Amazon's announcement.
You may quote up to 50 words of any article on the condition that you attribute the article to
EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com. All other use is prohibited.
Have a question about buying or selling online? Want to get marketing or technical advice? AuctionBytes Discussion Forums are the place to come to get answers to your questions and get advice! Great tips - a refreshing change!
