SteelSalvor, the online auction service for the steel industry, announced the launch of its redesigned Web site. Designed in conjunction with RainCastle Communications, the upgraded site will provide a more efficient mechanism for buying or selling desired lots of prime, excess, and secondary steel through online auction, and enable more direct customer service. Additionally, the site will enable direct customer service with a campaign management option, allowing users to complete a profile and receive targeted emails about auctions specific to their interests. Currently, the SteelSalvor Web site has an active database of over 6,000 users, who have purchased more than 47,000 tons of steel in almost 800 auctions for $22 million in revenue.

http://www.steelsalvor.com