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EcommerceBytes-NewsFlash, Number 1264 - April 24, 2006 - ISSN 1539-5065     | Next
eBay Acquires Sweden's Tradera.com
By Ina Steiner
EcommerceBytes.com
April 24, 2006




eBay has acquired Tradera.com, a leading online auction-style marketplace in Sweden. Launched in 1999, Tradera.com has more than 750,000 listings at any given time and categories range from collectibles and home decor to antiques and electronics. Tradera.com integrated eBay's PayPal online payment service into its site in 2002. eBay Sweden launched in April 2005.

eBay has acquired all equity securities of Tradera.com for approximately 365 million Swedish Kronor, plus acquisition costs and an adjustment for net cash acquired. Based on an April 21, 2006 exchange rate of SEK7.56 to US$1.00, the net purchase amount approximates US$48 million. eBay does not expect the acquisition to have a material impact on its financial guidance as issued in connection with its first quarter earnings release on April 19, 2006.

Tradera's investors include Provider Funds and TIME Vision bpart AB.

http://www.tradera.com/service/eng/service/tradera_tradera.aspx

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