Auction Trust Network announced the launch of its company with the release of Reconnect. The service enables buyers to define and apply their own criteria in building custom networks of trusted eBay sellers. The company said sellers benefit through increased sales from repeat buyers.

Reconnect allows shoppers create a "buddy list" with their favorite sellers and their top categories. Anytime a shopper searches for an item, they are presented with a side-by-side listing of items available from their trusted seller network. The search results from the original online store are also displayed providing a real-time comparison of eBay listings with products from other ecommerce sites.

http://www.auctiontrustnetwork.com