BuySafe is expanding its eBay bonding service to retail websites. BuySafe's Bonded Shopping program qualifies eBay merchants, identifies members with a BuySafe Seal, and uses surety bonds to provide broad protection for individual buyers from online transaction risks. This week, the company has launched the first service that enables retail websites to display a "meaningful trust signal backed with a broad guarantee."

Merchants who qualify to use the BuySafe Seal have passed the BuySafe Business Inspection, which ensures the merchant is trustworthy, reliable and committed to delivering on the terms of the sale. These retailers can then display the BuySafe Seal on item listings, which tells consumers the transaction is guaranteed with a surety bond of up to $25,000. Additionally, all BuySafe Bonded Sellers agree to allow BuySafe to continuously monitor their performance.

Initially, BuySafe Website Bonding will be offered through seller service providers such as storefront, shopping cart and checkout providers that provide ecommerce automation services.

BuySafe has signed its first partnership agreement with ecommerce provider Zoovy, Inc., which will soon roll out the service to its customers. According to Zoovy CEO David Steel, "BuySafe Website Bonding levels the playing field by providing small- to mid-sized online retailers - which comprise the majority of Web merchants - an opportunity to compete against the major online brands."

http://www.bondmywebsite.com