BuySafe said its ongoing testing of its eBay customers revealed that sellers realize a 2.1 percent higher visitor-to-buyer conversion rate with BuySafe bonded items than with non-bonded items, and using BuySafe increased sellers' revenues by 6.8 percent overall.
BuySafe released the results of its ongoing impact study June 12. The study used standard A/B testing methodology in which BuySafe randomly placed the BuySafe Seal on approximately half of a merchant's eBay listings, while the other half of the listings were left unchanged. The BuySafe Seal tells online shoppers the seller is transactions are guaranteed with a surety bond from Liberty Mutual at no cost to the buyer.
The study analyzed 1.6 million item listings from 188 Internet retailers. BuySafe said the study also revealed that bonded items received 4.7 percent higher prices than non-bonded items. The company said BuySafe impacted both high and low-end product sales. For example, in the high-end jewelry category, bonded items saw the average sales price increase 40 percent, while in the lower-end camera and photography accessory category, bonded items saw an increase in the average sales price of nine percent.
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