UnWired Buyer announced it has secured $6.1 million in Series B funding to be used for product development, marketing and customer acquisition for UnWired Buyer's voice-based ecommerce platform. The company launched its initial wireless offering, UnWired Buyer for eBay, in September of last year (http://www.auctionbytes.com/cab/abn/y05/m09/i19/s02). The mobile bidding solution enables eBay customers to wirelessly participate in the critical final minutes of an auction-style listing when over half of the bidding activity occurs.

Last month, eBay introduced eBay Phone Alerts, powered by UnWired Buyer's mobile transaction technology. eBay Phone Alerts performs and has the same functionality as UnWired Buyer's mobile bidding solution. The two services will co-exist.

UnWired Buyer will explore new ways to help other Internet retailers to close more transactions on the mobile phone. "Our solution can be used by merchants looking to move inventory faster by increasingly reaching mobile consumers and closing transactions when they are away from the PC," said Indraj (Indy) Gill, CEO of UnWired Buyer. "This round of investment will help increase the value we bring to the eBay community and continue to aggressively grow our user base."

Gefinor Ventures led the round with participation from Accent Texas Fund I, LP, Aegis Texas Venture Fund, DFJ Mercury and other investors.

UnWired Buyer President and CTO Eric Smith explains the service in this AuctionBytes.TV interview (http://auctionbytes.tv/cgi-bin/video-manager/frame.pl?features&06262006a).

https://www.unwiredbuyer.com