Zimmerman Advertising announced it is working with PayPal to help brand marketers integrate PayPal Mobile into their advertising and marketing campaigns. Using PayPal Mobile's "Text to Buy" service, consumers can buy things instantly, such as CDs, DVDs, shoes and apparel, by sending product codes via text message. Companies like 20th Century Fox, Nike, L'Oreal, MTV, and the NBA are offering items for purchase with "Text to Buy."

Zimmerman will be PayPal's primary brand interface to "help brands maximize the retail opportunity offered by this new sales channel."

"Zimmerman is a respected marketing and advertising partner to some of the leading brands in the world," said Kevin Dulsky, Managing Director of PayPal Mobile. "We at PayPal look forward to working with them to realize the huge opportunity ahead in mobile commerce."