Zimmerman Advertising announced it is working with PayPal to help brand marketers integrate PayPal Mobile into their advertising and marketing campaigns. Using PayPal Mobile's "Text to Buy" service, consumers can buy things instantly, such as CDs, DVDs, shoes and apparel, by sending product codes via text message. Companies like 20th Century Fox, Nike, L'Oreal, MTV, and the NBA are offering items for purchase with "Text to Buy."
Zimmerman will be PayPal's primary brand interface to "help brands maximize the retail opportunity offered by this new sales channel."
"Zimmerman is a respected marketing and advertising partner to some of the leading brands in the world," said Kevin Dulsky, Managing Director of PayPal Mobile. "We at PayPal look forward to working with them to realize the huge opportunity ahead in mobile commerce."
You may quote up to 50 words of any article on the condition that you attribute the article to
EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com. All other use is prohibited.
Have a question about buying or selling online? Want to get marketing or technical advice? AuctionBytes Discussion Forums are the place to come to get answers to your questions and get advice! Great tips - a refreshing change!
