uBid announced yesterday it had acquired the assets of online auction site Bidville. It will be a "seamless transition of the business," according to uBid Chief Marketing Officer Tony Priore. He could not speculate on uBid's plans, but said the company sees cross-marketing opportunities between the two businesses. The Bidville auction site business will remain intact with the same customer support, according to Priore.
However, uBid is looking to expand the Storefronts on Bidville and called them an important opportunity. The announcement of the acquisition came one week after eBay raised fees for its storefront offering, causing many eBay Storeowners to reevaluate their fixed-price selling strategies. When asked about eBay's announcement, Priore called it "serendipitous for us."
uBid formed a new subsidiary, DIBU Trading Corp., which purchased assets of the online auction company Bidville Inc. Priore said there would be more news forthcoming about DIBU.
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