Amazon.com is allowing users to submit search suggestions for products listed on the site. This allows Amazon's search engine to find items for sale relevant to terms entered by shoppers when those terms don't appear in the product details.
The announcement of the new feature used the example of searching for the words "the Scottish Play" on Amazon, which brings up the book "MacBeth." This is because the Shakespearean work is often referred to as "the Scottish Play," but that term is not included in the product description.
By associating products with additional, relevant search terms, Amazon believes buyers will find items more easily.
Amazon asks users submitting search suggestions to explain why their search term is relevant to the product detail page. The Search Suggestion feature is available for items in the following categories:
Apparel
Automotive
Baby
Beauty
Books
Computers
Electronics
Grocery
Home & Garden
Health & Personal Care
Industrial & Scientific
Jewelry
Loose diamonds
Music
Musical Instruments
Office products
Photo
Software
Sports & Outdoors
Tools & Hardware
Toys
Video Games
Watches
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