PropertyRoom.com, a leading online-auction site for legally recovered property, has appointed Shanon Lewis its official Marketing Evangelist to reach third-party merchants. Lewis will also lead marketing efforts to attract consumer and bidder traffic to the site, including grassroots, social networking, blogging, email marketing, online promotions and search engine optimization.
Lewis joins PropertyRoom.com from Affiliate Programs, Inc. where she served as a Web marketing consultant and editor. While there, she successfully launched a versatile, consumer-friendly affiliate marketing resource that reaches over one million unique visitors every month.
"Shanon brings to PropertyRoom deep experience in search engine placement, social networking and affiliate marketing," said Steve Lupinacci, chief executive officer of PropertyRoom.com. "She understands the dynamic between content, traffic and results, and has successfully demonstrated this understanding in her previous work. Her experience will be an enormous asset as we compete against eBay, Overstock, uBid, and others."
Prior to Affiliate Programs, Lewis was the marketing manager at FlexiInternational Software, Inc., an enterprise financial software developer. Before that, she served as Web marketing director at SportBrain, Inc.
Lewis has a diverse marketing background, including campaign management, public relations and event management, and she is a regularly published columnist and author who writes often about marketing and the Web. Lewis has written a book about her and others' experiences on Craigslist, "The Unofficial Craigslist Book," and her second book, "Viral Source - The Secret to Generating Buzz," is due out in November 2006. In addition, Lewis has written for About.com, the Open Directory Project, and various newspapers.
http://www.propertyroom.com
