Truition will integrate FAST ImPulse technology into its CMS eCommerce platform. As a result of this agreement, online retailers will have access to an ecommerce platform that provides an ability to more effectively convert browsers to buyers and deepen customer loyalty, according to the company. In addition to best-in-class search capabilities, Truition and FAST will provide advanced merchandising, personalization, multi-channel search capabilities, customer support and user-generated-content acquisition.

FAST is a leading developer of enterprise search technologies. The combination of FAST Impulse technology and Truition's CMS eCommerce platform will provide Truition clients with the ability to:

• Enhance each consumer's visit with a customized search experience.
• Cross-sell products based on individual consumer profiles.
• Insert relevant products and spotlight content in real time.
• Monitor user search to discover trends.
• Convert browsers to buyers by providing enriched, clean data.

Butch Langlois, CEO of Truition, said, "Our goal is to leverage the power of the on demand model to deliver the most advanced and comprehensive ecommerce solutions available. By teaming with organizations like FAST, we can integrate unparalleled functionality into our CMS platform and empower our online retail clients to fine tune their ecommerce strategy to maximize revenues and ensure customer retention."

http://www.truition.com