cMarket, which provides on-demand, online auctions for non-profits, has introduced an annual pricing program allowing non-profit organizations to run unlimited auctions all year long. With a flat, annual fee of $695, non-profits can stage as many auctions as they want within a year. The cost covers hosting, set-up and client service support. In addition, cMarket receives a commission of 9 percent of net proceeds up to the first $75,000 raised.
cMarket also introduced new components in its auction toolkit. Enhanced features assist non-profits in soliciting donations and building mailing lists during the auction planning phase. Long before the auction site is live, non-profits can add buttons to their own organizational websites soliciting donations of auction items and building email lists of potential supporters. When visitors to a non-profit's website click the link to "Donate an Item," the information they provide can be automatically published to the non-profit's auction catalog. If they click the "Auction Updates" button, visitors are added to the organization's email list so they'll be included in all auction promotion emails. The recent upgrades also enable non-profits to provide greater accountability to their auction sponsors.
"The recent updates to the cMarket platform make online auctions a more accessible option for non-profits looking to supplement traditional revenue streams," said cMarket Chairman and CEO Jon Carson. "In an increasingly challenging fundraising landscape, the non-profit organizations with the biggest fundraising toolboxes maximize their chances of success. cMarket gives non-profits an additional tool in the toolbox to reach and engage existing and new communities of supporters."
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