Online auction site Bid4Assets has integrated with Infopia's ecommerce-management service. Bid4Assets President and CEO Jeff Weingrad, who joined the company in May, said that as he looked for ways to improve the marketplace, he saw that high-volume/high-value sellers needed a tool to manage their auctions.

Neimans Jewelry, a high-volume merchant that uses Infopia's Marketplace Manager and sells on Bid4Assets, will beta-test the integration with new auctions starting this week. Weingrad said there were already synergies between Bid4Assets and Infopia, which share mutual customers and will do cross-marketing.

Infopia allows sellers to sell across marketplaces, including eBay. With Infopia, sellers can use the same backend to list a range of assets on multiple marketplaces - "It's all about product positioning," Weingrad said. Bid4Assets has a different clientele, and offers sellers high-touch service and marketing support.

Bid4Assets developed an API to work with Infopia, and after the beta integration test, it will make an assessment to determine whether integration with other services makes sense. The API is very flexible and modular, according to Weingrad.

Bid4Assets focuses on high-value personal and real property, and develops long-term marketing plans to support its elite sellers. Recent successful auctions on Bid4Assets included a large lot of Haitian art, including a painting by Lyonel Laurenceau that sold for $4,000; a nearly 8-carat diamond ring, which sold for just over $7,000; 20 XBOX 360 Premium units sold as a single lot for $7,300; and a 1920 U.S. Gold Saint-Gaudens Double Eagle coin, which sold for $3,776.

"We are committed to helping our customers build successful businesses. Getting the right price on Bid4Assets is the first step. By integrating with Infopia, we've given our high-volume sellers the tools they need to run their businesses more efficiently and profitably," he added.

Infopia Bjorn Espenes said, "We are excited to provide our merchants a seamless integration to the Bid4Assets marketplace, extend their reach into new target markets and increase their revenue potential. Infopia will allow Bid4Assets sellers to more quickly and accurately bring their offerings to the market, while proactively driving customer awareness and promotions."

http://www.infopia.com

http://www.bid4assets.com