eBay said sellers may list now digital items in auction-style, auction-with-Buy It Now, and Fixed Price formats, and buyers are not required to use "Immediate Payment." Previously, sellers could only sell digitally delivered goods (such as songs and eBooks) in either a fixed-price or Store format, and items didn't close until the payment had been processed (Immediate Payment).
While Immediate Payment is no longer mandated, buyers still must pay by either credit card or balance transfer through PayPal.
http://www2.ebay.com/aw/core/200608211357372.html