Click&Buy, an ePayment provider for digital content, has signed a strategic partnership with Deutsche Telekom (DT). DT's fund, the T-Online Venture Fund, has bought at 10 percent stake in Click&Buy's parent company, FIRSTGATE AG.

Click&Buy, an outsourced eCommerce system for digital payments, allows companies, telcos and ISPs to provide paid content solutions for web-based content and mobile devices, including games, ringtones, publishing, music, streaming video, podcasts and social media. Click&Buy also provides outsourced customer call centers, fraud detection, eCommerce consulting and monthly billing of customers.

Through this partnership, DT plans to offer its telecom customers worldwide access to Click&Buy, including T-Mobile customers in the U.S. The two companies plan to link up customer access to the range of games and music currently offered by DeutscheTelekom's T-Online division and will eventually cover all business activities worldwide in Deutsche Telekom companies in ePayment, such as phone, Internet and most likely IPTV.

Click&Buy states it is the largest ePayment provider for digital content in Europe, with 6 million consumers and 6,000 merchants, including Apple iTunes (Europe only), Habbo Hotel, Univision, Kiplinger, The Discovery Channel, iVillage, Skype, Electronic Arts and SanDisk.

http://www.clickandbuy.com

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