Last year, AuctionDrop's logo included the slogan, "you drop it off. we sell it on eBay." Now, the slogan reads, "Luxury goods at incredible prices."

AuctionDrop redesigned its website last month, de-emphasizing its eBay consignment service, and instead, branding itself as a purveyor of luxury goods in a style akin to "luxury marketplace" Portero (http://www.portero.com).

An AuctionDrop spokesperson said the company updated its Web site in an effort to provide a more satisfying buyer experience for its loyal customers. "Over the past three and a half years, AuctionDrop has developed a strong and loyal customer base of buyers who rely on AuctionDrop for finding great deals on quality merchandise. AuctionDrop's new look and feel is a direct response to its customer base."

AuctionDrop, while not the first eBay drop-off store, was the first to get significant venture capital funding in March 2003, an event that sparked a drop-off store "goldrush." But one year later, AuctionDrop CEO Randy Adams told the Wall Street Journal the company couldn't profitably build and operate a large network of its own retail stores and instead partnered with UPS, allowing customers to drop off items at the 3,400 locations of The UPS Store.

AuctionDrop's spokesperson said the company is run by the same management and still offers eBay drop-off services via The UPS Store. She said, "AuctionDrop has also been steadily increasing its liquidation services, working with corporate partners to sell corporate overstock and returned goods. The combination of these two complementary business offerings has been quite successful."

http://www.auctiondrop.com