Digonex Technologies Inc. announced a new dynamic-pricing service for eBay Stores. PriceCoaster is an eBay-certified application that allows eBay Store sellers to change prices of listings automatically based on demand for those products.

PriceCoaster uses Digonex's recently patented dynamic pricing system and integrates with eBay Store Inventory Format items. Prices can be continuously adjusted to the level where maximum sales are derived for any given period of time. The company said the service works best for high volumes of identical items with a definite end date, such as those with an expiration date or seasonal items.

PriceCoaster fees only apply to items that sell. There is a fee of 3 percent of gross sales (it goes up to 4 percent on January 1), plus a transaction fee ranging from 5 cents for items under $2 to 25 cents for items over $10.

Digonex Technologies President and CEO Jan Alan Eglen, PhD, said in an email to AuctionBytes, "eBay does not have dynamic pricing as an optional system for sellers on eBay Express. But our app will give them that option for stores. This is a good system for those with lots of an item in inventory or of higher priced items. If the price is too high it will fall until buyers enter the marketplace assuming the seller has set the floor low enough. For certain things this is better than an auction because it does not drive all but the top bidder out of the marketplace. And it isn't like a Dutch Auction. It is its own model."

Digonex currently markets Nabit, a free auction tracking tool for eBay buyers. PriceCoaster will be available in early November.

http://www.pricecoaster.com